Or: How to believe you can outsmart the market without knowledge, responsibility, and understanding.
Hans and Franz had a vision. No competence. No experience. No clue. But a vision.
And like every bad vision, it began with the sentence: „Das kann doch nicht so schwer sein.“
A spy shop! Eavesdropping technology! Mysterious! Expensive! Endless margins! Guaranteed golden nose! At least in the minds of Hans and Franz – a duo that consistently confuses expertise with Google searches and considers responsibility an optional extra.
42 hours until self-exposure
After not even 42 hours the "business" was born.
A shop, clicked together like a children's birthday poster. Texts swept together from the internet like autumn leaves. Product descriptions that consistently ignored technical reality, legal frameworks, and common sense.
- „Professionelle Überwachungstechnik“ für den Preis eines Döners.
- „Wird von Ermittlern genutzt“ – welche Ermittler, wo, wann, warum? Egal. Klingt gut.
- More buzzwords than substance – and that with products where substance is the whole point.
Hans said: „Die Leute sind doch dumm.“
Franz added: „Und Google merkt das eh nicht.“
Spoiler: But. Everyone notices.
The customers. The search engines. The market. And above all: reality.
Because spy technology is not a toy market. Not a bargain segment. Not a playground for fortune hunters with sales fantasies and moral emptiness. It is an area that expertise, consultation, experience, legal classification and above all responsibility demands.
And this is exactly where the wheat is separated from the chaff.
Four decades - and always the same spectacle
We haven't been doing this since yesterday. Not for a few years. For over four decades.
And in this time we have entire battalions of Hans-and-Franz types come and go: big mouth, big expectations, big promises.
And then? Disappeared without a trace.
No farewell email. No statement. No 'We miscalculated.' Just a dead domain, an empty shop, and another failed experiment in the digital mass grave.
They come with the arrogance of people who believe experience is overrated. They leave quietly when they realize that the market has no respect for overconfidence.
Why they all fail
Not because of Google. Not because of 'evil competition'. Not because of 'government intervention'. But because knowledge cannot be replaced by wishful thinking.
- Responsibility is not a pesky detail.
- Technology does not arise from marketing.
- Customers can very well tell whether they are speaking with professionals or amateurs.
- Trust cannot be faked.
The real tragedy
The sad thing is not that Hans and Franz fail. That is predictable. The tragedy is that they believe every time, they are the exception.
Four decades of experience say otherwise. The market forgets nothing. It forgives nothing. And it doesn't need any more dilettantes with greed fantasies.
Final word (without pity)
Anyone who believes they can open a spy shop without expertise and driven by the desire for quick riches should remember one thing:
The market ruthlessly weeds out.
And it does so faster than you can say 'SEO optimization'.
Hans and Franz? Long gone. Onto the next trend. The next 'sure thing'. We stay. As we have for decades.